As with any technology the most important step is to first learn as much as you can about your client and their business before you can fully utilize these Social Media tools.
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More Wordpress custom themes. >> Go
@Sprint your OTA update, patch killed my root. What the hell kind of update, patch was that. You didn't address any of the real issues. >> Go
@mediatemple seems to have gotten their DDOS attach fixed. It sucks to have your site/email down but at least they kept us updated via TW. >> Go