Part II of SEO
The second part in our four part series on SEO optimization
HTML programming standards are something that most web developers follow to a T. I use the term mostly very loosely because I have seen so many sites that have not met some or all of these standards. i thought I would pass along a few of the standards that should be followed
HTML Coding Standards
HTML Should Pass Validation Tests
W3C and Quality Validation: http://validator.w3.org/
CSS Should Pass Validation Tests
W3C and Quality Validation: http://jigsaw.w3.org/css-validator/
Accessibility Validation
Section 508, WCAG, ADA: http://webxact.watchfire.com/
Coding Search Engine Optimization
HTML code should be optimized for search engines. Below is an example of common techniques but is not a comprehensive list:
Meta tags
Refer to seo part I for descriptions
Title tags
best practice
- Primary Keyword – Secondary Keywords | Brand
- Or
- Brand Name | Primary Keyword and Secondary Keywords
Alt tags
- Alt tags help search engines know what a graphic is or stand for when placed on a page
Label tags
- Allow screen readers access to your forms
- Allows form elements to be easily clicked on
- Allows more control via CSS
<h1> – <h6> tags
- It tells Google that your title is very important. Google can use this info to rank you better for the keywords in your title and also make your AdSense ads more relevant!
Includes
- Make use of external js file instead of inline inclusion
- Make use of external css file instead of inline inclusion
Purchase your domain for longer then 1 year.
- Shows your domain is legitimate
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